This October, McDonald's and Ronald McDonald House Charities®
(RMHC®) are celebrating 40 years of dedication to children's happiness and
well-being with a renewed call for donations to directly benefit families, like
the Kinnairds, who need it most. A social media campaign beginning Oct. 8 will
also encourage consumers to show their support by using #forRMHC to share RMHC-related
stories and photos and increase awareness around the mission of the Charity. As
red and white stripes are the visual cue for RMHC, consumers are asked to share
a photo wearing stripes using #forRMHC.
As the largest corporate donor to RMHC, McDonald's
restaurants will be hosting a variety of different initiatives all around the
world to further support and celebrate the 40th anniversary of the
opening of the first Ronald McDonald House, all starting on or around Oct. 15th.
For example, the United States will host the 'RMHC Day of Change' where
customers are encouraged to collect and donate their change in RMHC Donation
Boxes located on the front counters and drive thrus of participating
McDonald's restaurants.
"Some people may think a handful of spare change is
insignificant, but every penny counts when we're making an impact on the lives
of children and families going through challenging times," said J.C.
Gonzalez-Mendez, president and CEO, RMHC. "In fact, last year alone
McDonald's customers generously gave more than $50 million through the RMHC
Donation Box programs worldwide, which could have helped to provide a 'home
away from home' to more than 8,000 families each night. And this year, if each
McDonald's customer dropped a penny into an RMHC Donation Box each time they
visited, the Charity could raise more than $250 million to support RMHC
children and families globally."
McDonald's partnership with RMHC began in 1974 with one
child, Kim Hill, who battled leukemia. The Hill family's struggle to remain
close to their daughter while receiving treatment inspired one doctor, one
professional football team, one community and McDonald's, to create and build
the first Ronald McDonald House, located in Philadelphia, PA, USA.
Ronald McDonald House Charities (RMHC), with the support of
the McDonald's system and other corporate and individual donors, offers
programs and provides services to approximately 9 million children and their
families in nearly 62 countries and regions around the world each year. Each
day, 20,000 families benefit from RMHC family-centered programs, such as the
Ronald McDonald House and Ronald McDonald Family Room, which collectively saves
them more than $649 million in meal and lodging costs annually.
Each donation to the Charity helps fund the creation and
support of programs that provide stability and vital resources to families when
they need it most. All RMHC-operated and supported programs provide access to
quality health care and give children and families the time they need together
to heal and cope better.
Will you be participating and giving on RMHC’s Day of Change on October 15!
Disclosure: The reviews and or opinions on this blog are my own opinions . No monitory compensation was received. I was not required to write a positive review. Your experience may differ. The opinions I have expressed are my own I am disclosing this in accordance with the Federal Trade Commissions 16 CFR Part 255: Guides Concerning the Use of Endorsement and Testimonials in Advertising .
2 comments:
There is a Ronald McDonald building in our town, they do wonderful things to help the families coming to the hospital. It's a very worthy cause.
Although I'm not a fan of McDonald's, I am a HUGE fan of the Ronald McDonald House Charities. They do such wonderful work. I didn't realize it's been 40 years--wow! Thanks for this informative post about RMHC. I might just have to stop into a McDonalds to put some change in the box.
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