WWE and Susan G. Komen® will expand their partnership for their third annual breast cancer awareness campaign beginning tonight on Monday Night Raw® with WWE Superstars and Divas wearing co-branded Susan G. Komen and WWE apparel and WWE platforms “going pink.”
The “Courage Conquer Cure” campaign will continue throughout National Breast
Cancer Awareness month, and WWE will donate to
Komen 20 percent of the retail sales price of all co-branded merchandise sold
on WWEShop.com and at WWE live events, as well as 5 percent of all other WWE merchandise sold
on WWEShop.com. For the first time, fans will have the option of donating $1,
$5 or $10 upon checkout from WWEShop.com with all proceeds benefiting Komen.
WWE
and Komen will also feature special “Keep Calm and Never Give Up” t-shirts
inspired by WWE Superstar John Cena®, “Support the Twins” t-shirts
and pink Hulk Hogan® “Hulkamania™” t-shirts.
To support Komen’s mission, WWE will utilize all its assets including WWE Network, TV and pay-per-view broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved.
The campaign will also be featured on the hit reality series Total Divas, in an episode that airs on Sunday, October 19 at 9 pm ET on E!. Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer.
In addition, a co-branded WWE and Susan G. Komen flag will be flown outside of WWE’s corporate headquarters.
“WWE has made a tremendous commitment to women and men facing breast cancer, not only in October during National Breast Cancer Awareness month but all year round,” said Komen President and CEO Judith A. Salerno, M.D., M.S.
To support Komen’s mission, WWE will utilize all its assets including WWE Network, TV and pay-per-view broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved.
The campaign will also be featured on the hit reality series Total Divas, in an episode that airs on Sunday, October 19 at 9 pm ET on E!. Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer.
In addition, a co-branded WWE and Susan G. Komen flag will be flown outside of WWE’s corporate headquarters.
“WWE has made a tremendous commitment to women and men facing breast cancer, not only in October during National Breast Cancer Awareness month but all year round,” said Komen President and CEO Judith A. Salerno, M.D., M.S.
“WWE’s partnership has raised funds for Komen’s research and health programs, and helped us reach millions of people with potentially life-saving information about their risk for breast cancer. We’re deeply grateful to our friends at WWE and their fans worldwide for their commitment to our mission to end breast cancer forever.”
“Susan G. Komen has
truly transformed the world’s support for breast cancer research and awareness,”
said WWE Chief Brand Officer Stephanie McMahon. “WWE is exceptionally proud to continue
our partnership with Komen and be at the forefront of this movement, as we
continue to utilize our global platforms to raise awareness and funds for a
disease that affects so many people.”
What do you think of the go pink WWE apparel?
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7 comments:
I love this! My step sister is in remission from BC so this is close to home!
I love the pink! What a great cause (close to my heart) for WWE to support.
I'm so glad to see attention paid to the fact that MEN can get breast cancer too. Many companies do pink awareness of some kind but it's always focused on women. Good for the WWE to recognize that men can get it too.
I think it's fantastic. I love that they are supporting such an important cause!
What a great cause and it really brings awareness to the fact that men can also get breast cancer. Not something we often hear of but it can/does happen. Any support bringing light to this subject is great!
This is such an amazing cause!
Great cause here! My grandmother had cancer and it was awful!
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