SUSAN G. KOMEN®
AND WWE® “MAKE MOM PROUD”
STAMFORD, Conn., May 6, 2013 – Susan G. Komen and WWE
(NYSE: WWE)
today announced an awareness campaign, “Make Mom Proud,” to support the
fight against breast cancer. The TV and digital campaign, which
coincides with Mother’s Day, calls on supporters to do something
meaningful for their moms and the other important women
in their lives.
As
part of the campaign, WWE will urge fans to support moms by taking
steps to educate themselves about the disease, participate in local
Susan G. Komen
Races in their communities, and donate to Komen, the world’s largest
nonprofit funder of breast cancer research and community outreach
programs. The campaign will be promoted through all of WWE’s assets,
including TV broadcasts, live events, digital and social
media.
“WWE
fans are making a tremendous contribution to our mission to help women
with breast cancer by supporting our community breast cancer programs
for uninsured
and underserved women, and through our global breast cancer research,”
said Nancy Brinker, founder and CEO of Susan G. Komen. “We’re so
grateful for the support of the WWE community in our mission to end
suffering from this disease.”
“WWE is dedicated to supporting Susan G. Komen and their fight to eradicate breast cancer,”
said Paul “Triple H®” Levesque, Executive Vice President, Talent and Live Events, WWE.
“Susan G. Komen is at the forefront of
breast cancer research and community outreach programs, and I’m proud
that the WWE Universe supporting such an important cause.”
Throughout
the month, WWE Superstar Triple H and Divas Alicia Fox and Layla will
be featured in a series of public service announcements to generate
awareness
and encourage fans to get involved. Alicia Fox and Layla will also
attend the Susan G. Komen Global Race for the Cure and its surrounding
events on Mother’s Day weekend in Washington, D.C.,
an area that has among the highest breast cancer mortality rates in the country.
Susan
G. Komen and WWE have a history of success in raising awareness for the
fight against breast cancer. In September 2012, WWE and Superstar John
Cena
partnered with Susan G. Komen to launch the “Rise Above Cancer”
campaign. Cena wore co-branded, pink and black ring gear that fans were
able to purchase throughout October, raising $1 million to support Susan
G. Komen’s mission to eradicate breast cancer and
save women’s lives.
Susan S.
Disclosure: The reviews and or opinions on this blog are my own opinions . No monitory compensation was received. I was not required to write a positive review. Your experience may differ. The opinions I have expressed are my own I am disclosing this in accordance with the Federal Trade Commissions 16 CFR Part 255: Guides Concerning the Use of Endorsement and Testimonials in Advertising .
5 comments:
This sounds like a great cause and I love that it might attract some new supporters because of the partnership!
That's a great collaboration!
This is such an important cause, thank you for helping get the message out. We all need to do our part to step up and help win the fight against breast cancer.
Wow, what a great combo!
And I love the wrestlers pic!
What an interesting collaboration and so fantastic! I really like this!!!
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